In Progress
"Full Steam Undead", my unreleased zombie + train VR action game, is finished; time to do some marketing. I'm running a 30-day public sprint to learn and share what indie game marketing works for me. Follow my journey with daily updates and let me know what you think along the way!
Daily Wishlist Progress
Starting Wishlist--
Current Wishlists--
Help this project succeed! It's why I'm here; every wishlist is a massive boost.
Focused on a short-form mood reel that sells the game's occult Victorian tone in the first 3 seconds. Hook concept: "All aboard for undead destruction." Testing hard cut timing between train movement and zombie crowd reveals.
Built a feature-focused post around "drive, aim, and survive" gameplay. The goal was clarity over spectacle: one clip showing traversal, one clip showing pressure from undead swarms, and one caption highlighting comfort options.
Established baseline positioning for the 30-day sprint: the game is energetic, strange, and playful, not bleak horror. Defined three repeating themes for every post: steam train fantasy, zombie action, and occult Victorian flavor.
I really appreciate the many useful marketing post mortems other indie developers have shared, and I want to contribute my own. BUT, I'm hoping by doing it live, if someone sees me missing a trick, they'll let me know while theres still time. Maybe the threat of complete public failure will help me work harder?
I'll pop each day's post on Bluesky, and you can reply to the post or DM me there. Also you can just wizz me an email at charlie@crookspeak.com.
Wishlists are an easy starter metric, as a VR game that's wishlists on the Steam and Quest stores. As this 30 days progresses, I'll probably start tracking other metrics along the way.
Profit? Not sure, but I'll probably write a post-mortem about what worked and what didn't, and share it on this site.
Cream, obviously.